Teradata completes sale of business unit dayton business. At that time, many in the industry, including forresters suresh vittal, suggested the vendor had paid a premium price for the business, even as interest in campaign management platforms was high. Teradata i about the tutorial teradata is a popular relational database management system rdbms suitable for large data warehousing applications. Teradata announced today that it was entering into an agreement to acquire aprimo, a privately held enterprise marketing platform company, with a strong focus on campaign management and marketing resource management mrm.
Teradata aprimo 900 east 96th street suite 400 indianapolis, in 462403876. Aprimo gets back on its feet with first major platform update since teradata spinoff the chicagobased company sees itself as the only standalone, independent, endtoend provider of marketing operations management. Charts can be found on various organization profiles and on hubs pages, based on data availability. Teradata to acquire aprimo strategic move joins leaders in data warehousing and analytics and integrated marketing management to help corporations drive growth and. Aprimo was certainly a natural acquisition to block encroaching competition on teradata marketshare. The deal will help teradata bolster its analytics and business intelligence services by adding aprimos suite of integrated marketing applications to help enterprises wrangle their stored data for profits.
Teradata to acquire aprimo news consumer goods technology. Teradatas acquisition of aprimo expected to accelerate. Aprimo leadership marketing operations executives aprimo. Free of teradata, aprimo is back and poised for growth cmswire. Aprimo has been helping marketing teams optimize delivery of awesome customer experiences for decades. Teradata, a provider of analytic data solutions, and aprimo, a teradata company and provider of integrated marketing management software, recently announced an agreement to acquire munichbased ecircle, a provider of cloudbased digital marketing services the transaction, which is subject to applicable regulatory clearances and other customary closing conditions, is expected to close in q2. Dayton, ohiobased datawarehousing giant teradata corp. Basic teradata query reference 5 additional information additional information that supports this product and teradata tools and utilities is available at the web sites listed in the table that follows. Teradata aprimo customers coverage we track teradata aprimo customer insights globally and across verticals. Teradata is a great company, but it stepped out of its zone going after marketing. It is capable of handling large volumes of data and is highly scalable.
Disclosure, use or reproduction without authorization of teradata corporation is prohibited. Use this book with the other books in the sql book set. With a team of trailblazers and innovators at the helm, aprimo is trusted by some of the worlds top companies across the globe. Introduction to teradata 3 preface purpose this book provides an introduction to teradata covering the following broad topics. Teradata vantage stop buying analytics its time to invest in answers vantage is the leading cloud data analytics software platform that leverages 100% of. Your contribution will go a long way in helping us. Teradata becomes the first it company to offer business analysts streamlined, selfservice, costeffective access to apache hadoop for quicker and smarter strategic. Teradata database sql data definition language syntax and examples release. Aprimo, which last year reclaimed its brand identity after five years of ownership by teradata, today addressed gaps in its marketing suite by acquiring adam software, a digital asset management dam. If playback doesnt begin shortly, try restarting your device. Heres a quick snapshot of the coverage we have for list of companies who use teradata aprimo and where they belong. Chicagobased aprimo is getting new life under an old name and.
In a filing with the securities and exchange commission earlier this month, the company said it finalized the sale of its. The data warehouse and active teradata the relational model and teradata database architecture teradata database hardware and software architecture teradata database rasui reliability, availability, serviceability, usability, and. Aprimo is a united statesbased company that develops and sells marketing automation. Accessing system logs for teradataaprimo relationship manager 6. Aprimo acquires adam software to enhance its dam strength.
How do i find the system, error, or pe log files for aprimo relationship manager formerly teradata relationship manager. With the new purchase, marketing ops platform aprimo boosts its content. Aprimo adds digital asset management with adam acquisition. Aprimo service to sales allow the provider to contact me by email, phone, or sms about. Further, teradata corporation will be free to use any ideas.
Consult your teradata representative or for more information. This tutorial provides a good understanding of teradata architecture, various. In the table, mmyx represents the publication date of a manual, where mm is the month, y is the last digit of the year, and x is an internal. Mrm vendors gained their capabilities via acquisition. He also mentioned that aprimo is designed to accept manual inputs or. Inmarket buyers come here to decide to buy your product, or not. Aprimos enterprise marketing resource management software and marketing dam help you optimize marketing operations, brand assets, and digital content. Headquartered in dayton, oh, teradata acquired aprimo to serve as its businesstoconsumer and b2b marketing software developer. The product or products described in this book are licens ed products of teradata corporation or its affiliates.
Teradata to sell software unit formerly known as aprimo. In 2004, it made its first acquisition, buying british software developer then. Aprimo marketing resource management software dam for. In july, marlin equity partners acquired both teradata marketing. Teradata transitions the aprimo brand to the new teradata applications brand as part of the interactive customer engagement, a new integrated marketing management imm offering. Teradata buys marketing automation software company aprimo. Teradata, therefore, reserves the right to change specifications without prior notice. Teradata is the worlds leading provider of pervasive data intelligence, data and analytics solutions, and hybrid cloud products. Teraradas aprimo mdm product is somewhat less broadly used than. Teradata to buy marketing tool maker ecircle computerworld. Data warehousing specialist teradata has acquired aprimo, an outfit peddles webbased marketing software. Aprimo allows you to optimize your marketing operations processes, brand assets, digital files, and content resources. Business users were able to get away from the spreadsheet and other manual processes. Aprimo is a marketing automation platform from teradata, a company focused on helping business leaders, it professionals, data scientists, and marketing leaders address complex online marketing issues.
Sql fundamentals 3 preface purpose sql fundamentals describes basic teradata sql concepts, including data handling, sql data definition, control, and manipulation, and the sql lexicon. Teradata marketing operations 10 aprimo developers. Teradata and aprimo to acquire digital marketing provider. Coming on the heels of the acquisition binge by ibm who acquired unica, coremetrics, and a bunch of other analytics and data management. This is an unpublished work containing confidential and proprietary information of teradata corporation. All features, functions and operations described herein may not be marketed in all parts of the world. Aprimo gets back on its feet with first major platform. Great group of folks associated with application development. Teradata corporation will have no obligation of any kind with respect to feedback and will be free to use, reproduce, disclose, exhibit, display, transform, create derivative works of, and distribute the feedback and derivative works thereof without limitation on a royaltyfree basis. Teradata is planning to acquire digital marketing software maker ecircle.